Window on the (fashion) world - how Amazon Fashion and the British Fashion Council are showing support this LFW

A new digital shopfront shining a light on small- to medium-sized UK fashion brands is just one of the ways Amazon Fashion is lending the industry a hand As the (*shudder*) 'new normal' settles into what is looking to be simply the 'normal' for some time to come, we're all looking at ways to adapt - and this month's forthcoming London Fashion Week is a perfect example. LFW S/S21's forthcoming hybrid digital/physical showcase demonstrates just how quick our brilliantly creative fashion industry i...